Anthropic's official plugin directory has 55+ curated Claude Code plugins since launch. The community tracks another 72. By end of 2026, most large engineering orgs will have a private marketplace too — and most of them will ship the architecture wrong.
The mistake: treating the marketplace as a distribution
Most AI coding tools ship as monoliths. One big system prompt, one set of capabilities, one-size-fits-all. That works fine for general software engineering. It falls apart the moment you need domain-specific workflows that vary by role, by team, and by engagement.
I build presales systems at
Everyone's writing better prompts. Few are building better context.
That's the gap. Prompt engineering treats AI like a search box — craft the perfect query, get the perfect answer. Context engineering treats AI like a new team member — give them the right docs, the right access, and
